Medspas are among the fastest-growing businesses in the nation. People of all ages and genders want to be healthier, live longer, and age with grace or proactively fight signs of aging. Patients who frequent medspas are now reliant on these businesses for aesthetic procedures. Some of the most common services medspas offer are skin rejuvenation, hair removal, hair restoration, and Botox.
If you run a medspa, you may be thinking about expanding your services. Perhaps you are thinking about adding laser hair removal, skin rejuvenation, photo facials, or laser tattoo removal. If you’re weighing the pros and cons of adding services to your offerings, here are a few things for you to consider.
Giving Your Patients the Options They Want
If it’s been business as usual at your medspa and you haven’t updated you offerings for over a year, you may be missing out on profit. Clients looking for the latest procedures or newest technology may look elsewhere if you don’t present the option to them first.
New Services Means Less Marketing
If you offer new services to your existing clientele, you won’t have to spend as much money marketing to a completely new audience. Letting existing clients know about new offerings can be as simple as posting a social media update, sending an email out to your mailing list, or even having information in your lobby or waiting area.
Services to Consider
So what are some of the types of services you may want to think about offering? Here are some ideas:
Of course, these are just some examples. You may want to email your mailing list or conduct a poll of your existing clients to ask them what services they would personally like to see at your medspa. It’s important to keep your specific clientele in mind and treat them like they are important to you.